INSIGNIA

Hidden stands for certified quality

The Hidden badge is more than a symbol: it is a guarantee of authenticity, uniqueness and an unparalleled boutique experience.

A badge associated with unique values

The Hidden Hotels emblem is not just a visual stamp. It is a signature, a silent commitment.
A declaration of principles that defends the art of caring, of receiving with sensitivity, of creating authentic experiences. It represents a way of doing things calmly, with attention to detail and with the local essence of each city. A label that recognises unique spaces that share a standard of excellence and a philosophy of hospitality.

Sign of distinction

Being recognised by the Hidden badge marks a before and after in the life of a hotel or restaurant. It marks a milestone in the history of their recognition. 

Tradition and contemporaneity

The key to success is often a combination of history and vision. Preserving the soul is also a way forward, this is inherent to the Hidden badge and valued as such.

Craftsmanship of the senses

The Hidden badge contemplates multiple experiential variables. From the level of wellness to the paper on which a brunch menu is printed. Because that is excellence. 

Membership

A badge that reinforces the idea of being part of something special: a select community dedicated to the well-being of the luxury traveller. 

The Hidden Badge is present in:

carefully restored places, designed to offer more than just a stay: a sensory experience.

Excellence is recognised and also shared

Our team of experts is constantly on the lookout for the best allies for the Hidden badge. 

So, if you think we are missing a place that fits this description perfectly, please let us know.